Read "3 O'Bloom," my young adult fictional short story featured in Artemis 2017-2018 (print and digital) by clicking here. Artemis is the Savannah College of Art and Design's annual literary journal featuring the best work of students with Writing majors and/or Creative Writing minors chosen by the accomplished faculty members consisting of bestselling novelists, authors of creative nonfiction, memoirists, journalists, and columnists.
A Mock Re-release Marketing Campaign for 99 Fear Street: The First Horror
When I heard Fear Street was being adapted into a Netflix series during my promoting children's books class, I decided to use 99 Fear Street: The First Horror as the basis of imagining a re-release and creating a marketing campaign centered around it. I wrote all of the copy you see below and created all of the covers, social media graphics, and bookmarks myself.
Aside is the resource I created for the Savannah College of Art and Design's Writer's Studio to stay in their digital and physical resource library. After doing independent research by taking a Writer's Digest Query Letter & Synopsis class, referring to Jane Friedman's blog, and analyzing query letters that where the author signed with an agent and the book was published, this was what I created. This guide could only be 1 page long, otherwise, I would have gone into much more detail.
Following this guide, I created and gave a workshop about querying agents for people who wanted to pursue traditional publishing. The workshop became an interdepartmental collaboration between the tutoring center and the writing department where a professor offered to assist attendees to refine their query letters and synopses.
Writing a Query Letter for Novels  A query letter is sent to agents so an author can pursue representation. Different agents have different guidelines and specifications of what to submit, so make sure to double check you have everything they want beforehand. Agents receive hundreds of these e-mails, so it’s important that your query shines among the others and has no reason for them to automatically set yours aside for something simple like using the wrong pronouns, a typo, or submitting a genre they’ve expressed they don’t represent. Overall, a query should roughly be between 300-500 words long.   NOTE: The order of these elements is rearrangeable. As long as the information flows in a logical order for your letter, feel free to arrange them in a way that introduces you and your work in the strongest presentation possible.  Elements of a Query Letter  1.	Addressing the Agent It’s best to address the agent directly. “Dear [Agent Name]” or “ Dear Ms./Mr. [Agent Name]” will work as well. If you’re going to go for the latter option, be sure to use their correct prefixes. 2.	Personalization By personalizing your letter, you ensure that the agent knows you’re speaking to them as another human, not just as an agent. Why did you choose this agent to submit to? Have you spoken with them before at a conference, during a twitter pitch event, or have you had any other notable former contact? This is the area to mention it. 3.	The Premise of Your Novel Your ultimate goal of the query is to get the agent to read your manuscript, so let the strength of your novel speak for itself. The premise should be about 2-3 paragraphs long and should lay out the beginning hook of your novel, including the inciting incident. We should know who your protagonist is, why we should care about them, and the stakes at hand. What does the protagonist have to gain/lose from their journey? Additionally, we should know about the antagonist. How are they challenging the protagonist to change? What are their goals? *You don’t place any spoilers here; that’s for the synopsis. 4.	The Details You should classify your book with its genre and audience, along with its working title. Something like, “[THIS IS MY BOOK TITLE], a [MG/YA/Adult] [Genre]” can suffice. You would mention its rounded word count to the nearest hundred. Does your manuscript have something the agent is specifically looking for? This is where to mention that, along with any comparisons to existing media, like books, TV shows, movies, or even video games depending on your project, the genre, and the agents’ tastes. 5.	About Yourself If you have had work featured in literary journals, magazines, or the like, mention them here, along with your degree if it informs your work. The agent will be like a business partner to you; after all, they’re going to be selling your book to an editor at a publishing house. They want to have an idea about who you are as a person. Do you have any similar hobbies? Bonus points if it relates to the content of your book. 6.	Sign Off Be sure to thank the agent for their time, and sign off with your name and contact information.
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